Kansas City Chiefs (NFL):
Kansas City Chiefs are a professional NFL team based in Missouri and were originally named "Dallas Texans". When the Texans began playing in 1960, the team's logo consisted of the state of Texas in white with a yellow star marking the location of the city of Dallas, once they changed the name of the sporting club, to Kansas City Chief’s they changed the logo where overlapping initials (KC) appear inside a white native American arrowhead and surrounded by a thin black outline. I think the logo itself is very weak, it seems quite sloppy, boring and unfinished; the typeface choice is good and so is the interlocking letters, i think thats quite appealing but unoriginal. The colours chosen in the design are representative of those on the uniform, which is good because it directly links the logo back to the team itself; increasing the relevance of the design itself. However, the outlining of the arrowhead is ugly, unbalanced and basic, i think this design should be changed/altered and improved. In terms of native American motifs the logo harbors two obvious motifs which is the white arrowhead outline and the name Chiefs, both directly linking the team back to native American culture. Kansas City Chiefs logo below:
http://en.wikipedia.org/wiki/File:Kansas_City_Chiefs_logo.svg
Bibliography:
http://www.kcchiefs.com/
http://en.wikipedia.org/wiki/Kansas_City_Chiefs#Franchise_history
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