Copyright Issues

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Gill Sans; originally produced for the London & North Eastern Railway, and used for all signs, advertising, and timetables.


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Ascender Fonts:
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MyFonts:
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Sourced Stock Images

Image 1: a piece of uniform.


This image could be used to photoshop my team logo onto the helmet itself.

Image 2: a mode of transport.


This image could be used to photoshop my team logo onto the side of the bus itself.

Image 3: a piece of equipment.


This image could be used to photoshop my team logo onto the front of the ball.












Shutterstock: When using images from shutterstock you have to create a license. This allows you to download any images from the website, at a cost. The other option is to only register, this allows you limited access to the sites images and you are only aloud to browse and create light boxes of your selections. The costs are broken into two categories. A standard license and an enhanced license. 


iStockphoto: Generic images are categorized to make it easy to find and purchase using credits bought off the site. Depending on how many credits are purchased determines what type of image can be purchased.


Getty Images: Getty Images works the same as iStock photo in the way images are categorized and presented, however purchasing is done directly through credit card, not through credits.

My Team Logo

Basic ideas based on a combination of words, relating to either my Greek God Athena or NFL. I chose NFL as a sport in which to base my logo on because the players themselves wear protective gear on their upper body and a helmet; similar to Athena who is always depicted wearing armour and a helmet. In the development of my logo I aim to harbour motifs within the design that can directly link the logo itself back to Athena, whilst at the same time accurately maintaining the overall style of NFL logos.

Indigo Design Network

Happiness for Daily Life:
Happiness for Daily Life is a wonderful and thoughtful regeneration project ran by UK designers in collaboration with the local community in Gongju, South Korea. The project was established in a residency programme with the National University of Cultural Heritage (NUCH) in partnership with the British Council.
The article: http://www.indigodesignnetwork.org/?p=4653
Screenshot of my comment:

Native American Motifs

Kansas City Chiefs (NFL):
Kansas City Chiefs are a professional NFL team based in Missouri and were originally named "Dallas Texans". When the Texans began playing in 1960, the team's logo consisted of the state of Texas in white with a yellow star marking the location of the city of Dallas, once they changed the name of the sporting club, to Kansas City Chief’s they changed the logo where overlapping initials (KC) appear inside a white native American arrowhead and surrounded by a thin black outline. I think the logo itself is very weak, it seems quite sloppy, boring and unfinished; the typeface choice is good and so is the interlocking letters, i think thats quite appealing but unoriginal. The colours chosen in the design are representative of those on the uniform, which is good because it directly links the logo back to the team itself; increasing the relevance of the design itself. However, the outlining of the arrowhead is ugly, unbalanced and basic, i think this design should be changed/altered and improved. In terms of native American motifs the logo harbors two obvious motifs which is the white arrowhead outline and the name Chiefs, both directly linking the team back to native American culture. Kansas City Chiefs logo below:
http://en.wikipedia.org/wiki/File:Kansas_City_Chiefs_logo.svg


Bibliography:
http://www.kcchiefs.com/
http://en.wikipedia.org/wiki/Kansas_City_Chiefs#Franchise_history

Aboriginal Motifs

Functions and Philosophies:
The very first principle and protocol when it comes to using Indigenous cultural material and interacting with Indigenous artists/communities is respect; "The rights of Indigenous people to own and control their heritage, including Indigenous images, designs, stories and other cultural expressions, should be respected". Indigenous Australians, who are the Aboriginal and Torres Strait Islander people, are the original and native inhabitants of Australia, therefore they hold a very strong direct link to the country itself. To effectively show respect to the native Australians it would be suggested that you seek advice from the Indigenous community on the preferred manner of acknowledgment and for the relevant groups to be acknowledged. Additionally, It is common practice for any artist to seek approval from the Indigenous community for public art-based projects, in doing this it ensures the art/concept/project is not offensive to the local community. 


The second principle and protocol is Interpretation; this refers directly to how the art/design would be perceived by the public, whether the concept or the message delivered is authentic and how it affects the integrity of the local, indigenous community. Today, as local communities across Australia are slowly re-gaining control of their own cultural heritage. As we know the artist should be given the opportunity to interpret and present his or her own works, however as a principle and protocol of visual arts you must ensure the work reflects the cultural value of the subject matter, does it expose confidential/personal/sensitive material or if it reinforces negative stereotypes.


Moral Rights and Issues:

"The Moral Rights Amendments to the 

(ICMR's) 

Copyright Act 

for Indigenous Communal Moral Rights 

were introduced in 2000 a

nd provide some new ways to 

challenge inappropriate treatment of 

Indigenous artworks". 

Existing moral rights are individual rights only, t

his ensures that many severe moral rights issues are clearly outlined and enforced to ensure that designers and artists alike are aware how to use or reference Aboriginal motifs within their artwork. When incorporating Indigenous motifs (such as Rainbow Serpent and earthly dots) into your own work it is important to accurately fulfill the style itself to avoid misinterpretation. The ICMR states that before beginning the work there must be a mutual agreement between the artist and the Indigenous community or representative and there must be acknowledgment of the Indigenous communities association with the work.

Clash of the Titans

1. Who are the Titans?
The Titans are the 12 gods of olympus, including Zues, Hera, Poseidon, Demeter, Athena, Hestia, Apollo, Artemis, Ares, Aphrodite, Hephaestus and Hermes. The Olympians gained their supremacy in a war of gods; in which Zeus led his siblings to victory over the first and original generation of Titans which included his father Cronus. The first generation of Titans were generally associated with planets where as the current generation of Titans all have direct links to human life.


2. Are there any motifs frequently appearing in the movie? Can you interpret the meaning? Can you name a modern version of this motif used today?
Apart from the obvious Lightning bolts used throughout the film to suggest the ever-presence of the gods and Zues himself, the movie harbored many different motifs including Athena's owl; in which Perceus picks up in the movie and it is said that Athena's owl guided him to the witches. Additionally, the film has a consistent use of motifs still used today, such as the hand held torches and the Greek columns which both have a direct link to modern times (Olympic Games/modern-day architecture, art and design).


3. Is Athena in the movie?
No, Athena is not in the movie itself it was mentioned briefly how Athena cursed Medusa, sending her to the underworld as a monster.


4. Are there any characters in the movie that are related to Athena?
Yes, Athena is a daughter of Zues himself; leader of all gods and the most powerful of them all. Throughout the film Zues was a central figure of interest, as he is finding his immortal and stable role as god of all gods being threatened by activities on Earth and the humans faithlessness.


5. Is there a consolation of stars named after your Greek character?
No.


6. How is Medusa killed? and does Athena have a weakness?
Medusa was killed by Perseus in a battle within the underworld; he uses his sword to behead Medusa using the reflection in his shield to avoid direct eye contact. Athena is a very strong and powerful god, I have found very few faults in her morals, ethics and decisions. However, in modern day thinking it is more then plausible to say that her one weakness is reason rules her; as she is not usually emotional or compassionate in the slightest. In addition, she was a young virgin female, goddess or not; that still mattered to the Greeks at the time. In many ways, unmarried young women were seen by the Greeks as some of the most dangerous people to their society with great emphasis on keeping them under control.


7. Sketch 3 thumbnails.

Melbourne Sports Museum Critiques

Athens Olympics logo 2004:
The 2004 Summer Olympic Games, officially known as the Games of the XXVIII Olympiad was held in Athens, Greece from August 13 to August 29, 2004 with the motto "Welcome Home". The Athens Olympics logo is a wreath made out of an olive tree branch or kotinos, in the natural blue and white colours of Greece itself, it was a watercolor background representing the oceans of this nation, in the exact same color blue used in the Greek flag. The emblem is in reference to an ancient Olympic Games where kotinos was the official award for the champions, while the olive itself was the sacred tree of Athens; linking back to old Greek mythology. I think the logo itself is very simple, yet effective! The design has a strong contrast between the colours, the texture of the background is quite rough and organic while the piece mainly consists of line; the soft strokes are so basic and the overall appeal of the design is authentic and original. In addition, the varying tonal ranges within the background adds interest to the design. This particular Olympic emblem would be classified as Digital Art because of the visual appearance of the design, it has obviously been enhanced using digital technology, the advanced conceptual designing and the underlying symbolic meanings. Athens Olympics logo below:
http://www.sportslogos.net/logo.php?id=6949


Olympic Logo on a flag:
The logo itself consists of five interlaced rings: blue, yellow, black, green and red. The design itself is symbolic and it represents the five inhabited continents of the world united by Olympism, created by Baron Pierre de Coubertin in 1912. The Olympic flag always has a white background with the rings in the direct center of the flag, it was designed and created specifically for each games which are flown over the host stadium and then retired. Because there is no specific flag for this purpose, the flags flown over the stadiums generally have subtle differences, including minor color variations and more noticeably, the presence (or lack) of white outlines surrounding each ring. The design of the flag itself is also very simple with the use of negative space and obvious hierarchical structure; I believe it is an effective application of a logo, however i think the logo application on the flag would be improved dramatically and should be accompanied with at least some sort of rhythmic, balanced and harmonious background; specific to the host. Olympic logo on the flag example below:
http://en.wikipedia.org/wiki/File:Olympic-flag-Victoria.jpg


Bibliography: 
http://en.wikipedia.org/wiki/Olympic_games
http://en.wikipedia.org/wiki/Ancient_Olympic_Games
http://en.wikipedia.org/wiki/2004_Summer_Olympics
http://www.olympic.org/athens-2004-summer-olympics
http://www.logodesignworks.com/blog/top-10-olympics-logos

Critiquing Tools

Art Vocabulary List:
Tertiary colors: also called intermediate colors, these are blends of primary and secondary colors. Colors such as red-orange and blue-green are tertiary colors.
Shading: showing change from light to dark or dark to light in a picture by darkening areas that would be shadowed and leaving other areas light. Shading is often used to produce illusions of dimension and depth (see illustration).
Texture: the tactile surface characteristics of a work of art that are either felt or perceived visually.
Underdrawing: preliminary drawing that lies under the final painted or inked image.
Visual economy: as used in art, a paring down to only the essential elements required to achieve the desired effect; a.k.a. simplicity.


Adjective List:

Line: Thick, thin, bold, curvy, straight, broken, jagged, soft.

Colour: Vibrant, dull, fluro, eye-catching, dark, light, primary, secondary.

Size: Large, small, tiny, huge.

Shape: 2D, 3D, organic, geometric, rounded, sharp, bold.

Texture: Smooth, rough, hard, soft, grainy, silky, wet, dry.

Elements & Principals of Design:
Shape/Form: Shape/form can describe any 2D or 3D object. Shape refers to flat objects- squares, triangles and circles. Form relates to the three dimensional objects such as cubes, spheres and pyramids.
Tone: Also known as "value", it is an element of art that refers to the relationship between light and dark on a surface or object and also helps with Form. It gives objects depth and perception.
Line: Line is the basic element that refers to the continuous movement of a point along a surface, such as by a pencil or brush. The edges of shapes and forms also create lines.
Colour: Colour is seen either by the way light reflects off a surface, or in colored light sources. There are primary, secondary and tertiary colours. It refers to the use of hue, tints and shades within the artwork itself.
Texture: Texture is perceived surface quality. For example, how it appears to feel; hard, rough or soft.
Rhythm: A repetition of objects that occur in a pattern. It can also be described to have movement within the piece.
Scale: Scale refers to the relationship between the size of objects or designs within a composition.
Space: Space refers to the distances or areas around, between or within components of a piece. Space is the area provided for a particular purpose. There are two types of space: positive and negative space.
Contrast: Contrasting colors, textures, and patterns all add interest to the art work. Highlights of color to the corners or edges of some shapes.Contrast can also be used to show emphasis in any part of the design.

Style Time Line

Braoque: (1500's-1700's) The Baroque is a period of artistic style that used exaggerated motion and clear detail to produce drama; it originated in Rome, Italy and spread all over Europe. Baroque style featured exaggerated lighting, intense emotion and a sense of freedom. Baroque art did not really depict the life style of the people at that time, unlike many other following art movements. The later Baroque style gradually gave way to a more decorative Rococo, which further defines Baroque. Major artists throughout this period include Michelangelo Merisi da Caravaggio and Pietro da Cortona. Braoque example below: http://en.wikipedia.org/wiki/File:JosefaObidos4.jpg The Rococo: (1700's) The Rococo developed in the early part of the 18th Century in Paris, France; but is also referred to as "Late Baroque", it was an artistic movement and style, which affected several aspects of the arts in general which includes painting, sculpting and architecture. Though Rococo originated in the purely decorative arts, the style showed clearly in paintings, they generally used delicate colors and flowing forms, decorating their canvases with cherubs and other such myths. The major artists involved within this movement were Antoine Watteau and Charles-Andre van Loo. Rococo example below: http://en.wikipedia.org/wiki/Rococo#Rococo_painting Impressionism: (1870-1890) Impressionism is a colorful style of painting in developed in France at the end of the 19th century. It began with a community of artists in Paris, they were known to paint outside and focussed heavily on the atmosphere at a particular time of day or the effects of different weather conditions within their art. Impressionism is characterised by the small brightly coloured strokes which meant sacrificing much of the detail of the paintings content. The Impressionists enriched their colours and experimented with shadows, they broke up with dashes of its complementary colour rather then the generic dark shades of black/brown. Among the most important Impressionist painters were Edgar Degas and Alfred Sisley. Impressionism example below: http://en.wikipedia.org/wiki/Impressionism#Gallery Post Impressionism: (1885-1905) The Post Impressionism was an art movement that involved a few independent artists at the end of the 19th century. They improved Impressionism but rebelled against the constraints and limitations that Impressionism proposes and developed a range of styles that influenced and inspired art within the following century. Generally they emphasized geometric forms, to distort form for expressive effect, and to use unnatural colour while continuing to use a combination thicker brush strokes to create my more solid colours and very thin brushes to improve the detail. The major artists associated with Post Impressionism were Paul Cezanne and Vincent Van Gogh. Cezanne was an important influence on Picasso in their development of Cubism. Post Impressionism example below: http://en.wikipedia.org/wiki/Post-Impressionism#Gallery_of_major_Post-Impressionist_artists Expressionism: (1905-1925) Expressionism originated in Germany at the beginning of the 20th century and is known as a style of art that is charged with an emotional or spiritual perception of the world. Its typical trait is to present the world solely from a subjective perspective, distorting it radically to evoke moods or ideas. The expressive paintings of Vincent Van Gogh influenced the German Expressionists, they also drew their inspiration from German Gothic art. Major artists associated with Expressionism were Edvard Munch and Egon Schiele. Expressionism example below: http://en.wikipedia.org/wiki/Edvard_Munch#Gallery Cubism: (1907-1915) Cubism was invented in Paris by Pablo Piccaso and Georges Braque. It was revolutionary at the time and still is, it was the first ever abstract style of modern art. Cubist paintings ignore the basic traditions of perspective drawing and show you many views of a subject at one time. They gained inspirations from a lot of art world-wide, particularly African. Cubism influenced many other styles of modern art including Expressionism. Cubism example below: http://www.artyfactory.com/art_appreciation/art_movements/cubism.htm Futurism: (1909-1914) Futurism was founded in 1909 by the poet Filippo Tommas Marinetti and was a revolutionary Italian art movement. The Futurist vision glorified industrialisation, technology and transport along with the speed, noise and energy of urban life. The Futurists adopted the visual vocabulary of Cubism to express their ideas - but with a slight twist; Futurist paintings appear more dynamic. The major artists associated with this particular movement were Umberto Boccioni and Giacomo Balla. Futurism example below: http://en.wikipedia.org/wiki/Umberto_Boccioni#Gallery Pop Art: (1954-1970) Pop Art was the art movement that occurred during the post war of the 1950's and 60's. Additionally, it was roughly the same time with the globalization of pop music and youth culture, personified by Elvis and The Beatles. Pop Art was vibrant, distinct, young, fun and creative. It included different styles of painting and sculpture from various countries around the world. The major artists associated with Pop Art were Andy Warhol and Richard Hamilton. Pop Art example below: http://www.arthistoryarchive.com/arthistory/popart/ Photo Realism: (1960-1970's) Photorealism was a American arts movement that began in the 60's and can be described as a genre of painting based on using photographs to gather information and then create a painting that appears almost photographic. Photorealism is usually done either by projecting the slide onto the canvas or by using traditional grid techniques to paint over, as a result many of the artworks were like replicas of the original photograph but often larger. The first generation of American photorealists includes such painters as Richard Estes and Ralph Goings. An example of Photorealism is below: http://en.wikipedia.org/wiki/File:Glennray_Tutor_1.jpg Digital Art: (1990-Present) A general term used to describe the most recent development or modern movement in art/design, in which involves creating the artwork through the use of digital technology. Major artists involved within this particular movement include Pascal Dombis and Luke Lucas. Digital Art example below: http://www.behance.net/Luke_Lucas Bibliography: http://en.wikipedia.org/wiki/Art_history http://www.arthistory.net/ http://www.huntfor.com/arthistory/ http://en.wikipedia.org/wiki/Art_movement http://en.wikipedia.org/wiki/List_of_art_movements http://www.infoplease.com/ipea/A0106225.html http://www.artyfactory.com/art_appreciation/art_movements/art_movements.htm http://www.theartstory.org/section_movements.htm

Greek Mythology - Athena

History: 
Athena, the Greek goddess of wisdom, war, the arts, industry, justice and skill. Athena is the daughter of Zeus, the Goddess was not generated by any woman. She leaped from the head of Zeus, already adult, dressed with her full suit of armour. It is said she was very fond of the he city of Athens within Greece itself and the goddess herself essentially bears the same name as the city. She is above all, the Goddess of the City, the protectress of civilized life and provider of agriculture to the people.

Adventures:
The quarrel of Athena and Poseidon (the god of the sea). They were both competing on being the deities of the city of Athens so it was decided that the one who would offer the Athenians the best gift would win. Poseidon hit his trident hard on a side of the hill and a fountain made its appearance while the people were impressed by the gift. The only drawback was that the water of the fountain was salty like the water of the sea. The present of Athena was an olive tree, a useful gift since it could produce food, oil and wood at the same time. So, Athena won the competition infuriating Poseidon who flooded the plain of Attica. In the end, both gods cooperated for the good of the city.

Relationships: 
Athena is the daughter of Zues himself and it was told that she had no mother, She is the virgin mother of Erichthnonius and she is the niece of Poseidon, both of which were said to have claimed the city Athens. Apart from family, Athena had a close companion, Nike who is the goddess of victory.

Appearance:
Athena was born from Zues' forehead fully clothed and wearing the exact armour she would be depicted in any photograph (click the link below for an image). Her appearance as a whole is very glorious, clean yet powerful, she is said to be very beautiful behind her shining armour.
http://www.indepthinfo.com/greek-gods/athena.htm

Symbols associated with Athena: 
Athena is most vividly symbolized by the snake; the snake itself symbolises protection and rebirth. Athena was born wearing specific armour and weapons which are always depicted and associated with her, this is because are also Athena’s symbols; wearing a helmet and carrying a shield or spear. An owl sits on the goddess’s shoulder, the owl’s wisdom is needed to keep Athena’s strong power steadily maintained, especially throughout the city of Athens.

Evolution of Athena:
Throughout the existence of Athena, it is said she fought as one of the men and she had the wisdom and brains to aid humans within Athens. But over time, beliefs and perceptions of her began to change; Athena also slowly became the patroness of the "womanly arts", including cooking, weaving and spinning. Additionally, Athena's interests and skills expanded; besides the chariot, bridle and ship, she is also credited with having invented the trumpet, flute, earthen pot, plow and rake, and she was the first to teach the science of numbers. However, in todays popular culture Athena appears rarely but in a slightly different light. For example, other then a city being named after her, you can find statues of her outside collages world-wide; this is placed to instill inspiration into the particular students using Athena's knowledge, guidance and strong morals/ethics.

Sports:
Chess: Athena is a goddess of wisdom, war and strategy; she would easily out smart an opponent in chess as her ability to strategize accordingly is superior.
Chariot Racing: It was told that chariot racing was a great interest and strong skill of Athena the daughter of Zues.
Fencing: Myths talk of Athena the goddess of war, partaking in the some of the most largest battles fighting side by side other male gods. She is said to be a great warrior and therefore her skills here would translate well into a modern day form of sword fighting.

Bibliography:
http://en.wikipedia.org/wiki/Athena
http://en.wikipedia.org/wiki/Athena#Mythology
http://www.indepthinfo.com/greek-gods/athena.htm
http://www.theoi.com/Olympios/Athena.html
http://www.goddess.ws/athena.html

My Goals

I am currently a student at Holmesglen Institute of Tafe, I've completed the first year and am now studying the second year of the Advanced Diploma of Graphic Design. This year I aim to be a better student overall, significantly improve my skills in all aspects of design and to become a stronger designer accompanied by many project pieces I can be proud of. Hopefully this year will solidify my chances of further studying design in university after this particular course.